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Don New York is family. We break bread, inspire, crack hundred dollar bills. From the Shores of Montauk, Long Island to alleys of Mulberry Street, we preserve heritage. We are in the business of pushing numbers. From 11954 to 10002 we maintain the New York aesthetic. We are the creative pulse of NYC. Our goal is to uphold the culture of downtown New York and continue to push the edge through fashion, art and old fashioned hustling. Don New York is the creation of PJ Monte. The Monte family name continues to ring bells from the 1906 stick ball streets of Brooklyn and famous Gurneys in Montauk to the new Little Italy of Manhattan. We set trends and burn them. This is the real NY. We bleed Red, White and Youth.